Revolutionising auctions with tech integration
Joff Van Reenen - Chant Lab
One of the country’s best-known auctioneers, Joff Van Reenen, CEO and founder of Chant Lab, has shaken up the auction industry with his bold and early embrace of technology to handle auctions.
Decades of experience has given him the knowledge to deliver technology-based solutions that work for international and local markets. Reflecting on his early days, he recalls starting out in an abandoned cinema in Wynberg, Cape Town, where childhood memories of "Star Wars" screenings collided with his newfound passion for auctions. His journey took him from driving trucks and hauling furniture to becoming one of the founding partners of an auction company, eventually culminating into the establishment of Chant Lab.
The inception of Chant Lab was fuelled by the challenges posed by the COVID-19 pandemic, which accelerated the transition to online platforms. Joff recognised the untapped potential of technology in revolutionising the auction experience, prompting him to take a leap of faith and dive headfirst into the digital realm. What began as a daunting endeavour for someone with limited tech expertise has blossomed into a thriving enterprise, offering online, virtual, and streamlined auction solutions.
"For years, we've been striving to harness the power of technology in the auction industry, but it took a global crisis to propel us into action," says Van Reenen. "The future of auctions hinges on innovation and embracing technology as the key to staying ahead of the curve."
Joff’s relentless pursuit of innovation extends beyond the confines of his company. He actively mentors aspiring auctioneers, emphasising the importance of adaptability and perseverance in an ever-evolving market. Through initiatives like offering auctioneering classes and sharing insights gleaned from his extensive experience, Joff is committed to nurturing the next generation of industry leaders.
"Understanding the science and psychology of auctions is paramount," explains Van Reenen. "It's not just about what you're selling, but how you engage bidders and orchestrate an effective marketing campaign."
As Chant Lab continues to make waves in the auction sphere, he has his sights set on global expansion. With plans to tap into markets overseas and capitalise on the universal language of technology, Joff envisions a future where auctions transcend geographical boundaries.
"Innovation knows no bounds. By bridging the gap between tradition and technology, we're paving the way for a new era of auctions that are not only efficient but exhilarating."
Contact Chant Lab
www.chantlab.com
Email: [email protected]
Mobile:+27 82 802 1366
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