Member Feature

Ben Kruger - Nuco Auctioneers

Centurion-based auction house, Nuco Auctioneers, is a beacon of vision and growth in the competitive Gauteng auctioneering landscape under the astute leadership of Ben Kruger.

The company was born more than 20 years ago, with a vision that has come to life over the last 16 years. The inspiration behind the company was to create an auction house that stood out and today, it's safe to say that this vision has been more than just realised. Ben reflects:

"The live auctions are my favourite, the heart behind conducting a live auction - the drama, the flair, but mainly the interaction between buyers and sellers. It's this dynamic and vibrant atmosphere that fuels the passion for auctioneering at Nuco,” says Ben.

For him, the Winterstein brothers are more than just mentors they are "magicians and masters of auctioneering. Their influence has played a significant role in shaping the success of Nuco Auctioneers.

Ben says Nuco Auctioneers embarked on its journey in 2007 and the path has been nothing short of a blessing. Each passing year has witnessed remarkable growth, both internally and externally, proving that the company is not just surviving, but thriving in a competitive market.

The ability to adapt to changing markets is a key challenge, particularly the transition from live auctions to online auctions. However, the company has embraced this change and successfully integrated online auctions into its offerings.

The company specialises in Commercial Trucks and Vehicles, Mining, Construction & Earthmoving Equipment. This focused approach has allowed it to excel in these niches and offer unparalleled services to their clients.

While the company is rooted in Centurion, Gauteng, its reach extends far beyond. Live and online auctions are held both locally and internationally, wherever opportunities arise. Nuco Auctioneers is committed to meeting customer and market demands by constantly expanding both internally and externally.

Reflecting on the company’s journey, Ben discussed how the COVID-19 pandemic presented both challenges and opportunities. Nuco Auctioneers adapted to the unforeseen circumstances, expanded its reach to customers and offered its cross-border and international clients greater accessibility to its services.

Web: www.nucoauctioneers.com
Telephone: 011 206 8963
Email: [email protected]

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